Our QR code with the GS1 Digital Link Standard, links comprehensive information about the entire food supply chain and can therefore provide targeted information to the various process owners.
This makes our GN system web-enabled, because the GS1 Digital Link Standard connects the GS1 identity – such as a GTIN – with the web. With this new standard, various information about a physical unit can be made available flexibly via a single link.
How the GS1 Digital Link works in our Rieber GN system
The GS1 Digital Link is encoded in our lasered QR code. By simply scanning using a smartphone, handheld scanner or other recording units, user is taken to an appropriate and defined website that provides exactly the data and information required in this sequence.
While a proprietary URL usually points to a single, specific web page, the GS1 Digital Link in combination with a GS1 compliant resolver service enables connections to different information in different languages and formats. This is because it is designed in such a way that different apps read the same QR code, but lead the user to different destinations.
- Consumers can access detailed product information, recipes or storage/regeneration instructions, as well as frequently asked questions.
- If, on the other hand, a logistics specialist or a commercial kitchen, for example, calls up exactly the same code, they can retrieve or enter data relevant to them, such as the GN reusable booking including picking, HACCP checklists/temperature measurements or product videos.
This allows us to use the GS1 Digital Link to connect all partners in the supply chain/food supply chain and the trade via the QR code on the GN containers and lids. The linked information can be adapted at any time without having to renew the data carrier – such as a QR code – and its content. This opens up many new possibilities to extend the dynamic information on the physical unit online.
Existing GS1 identities remain valid and are embedded in a standard-compliant URL. A migration to GS1 Digital Link can be carried out without major changes to existing systems and processes.
